MR.TONKATSU
Mr. Tonkatsu is one of the most popular Japanese katsu restaurants in Toronto. The owner originally hired me to photograph their new dishes but soon found out I was also a graphic designer. He felt their menu was outdated and could benefit from a refresh. He wanted to stay true to the existing brand identity and keep existing design elements such as their logo, colours, and font. To revitalize their existing brand, I incorporated secondary colours that would compliment the existing palette. The new colour palette and the layout in the menu improved the reading experience of the menu. There is more negative space and a clear reading order.